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Willis Appoints Tony Simm to Lead Europe, GB Facultative Business

Prime Highlights

  • Willis has appointed Tony Simm to lead facultative reinsurance across Europe and Great Britain, expanding his responsibilities.
  • The move aims to strengthen its regional strategy as demand for flexible reinsurance solutions grows.

Key Facts

  • Willis is a global insurance broking and advisory firm that provides risk management and reinsurance solutions to clients worldwide.
  • Tony Simm is an experienced reinsurance broker with about 20 years in the industry, having worked at firms like Gallagher Re and Guy Carpenter.

Background

Willis has appointed Tony Simm as head of facultative reinsurance for Europe and Great Britain, expanding his role across multiple markets and business lines. The announcement comes as the company strengthens its regional reinsurance strategy in a changing market environment.

Simm previously led the facultative business for Great Britain within Willis’ direct and facultative division. He brings around two decades of experience in reinsurance broking, with past roles at Gallagher Re and Guy Carpenter. In his earlier role, he helped grow the team and improve client services.

In November, Simm led a team expansion with three senior hires across key areas. Fiona Kerr joined to lead the UK property, David Watson took charge of the North America and retrocession segment, and James Kelly came in as a casualty producer. These appointments reflected the company’s focus on building strong talent and capabilities.

In his new position, Simm will lead growth plans for facultative teams across Europe and Great Britain. He will also develop talent while building stronger partnerships with insurers and reinsurers. The European and GB facultative operations will be unified under a single leadership structure, which will enhance their operational coordination and improve their ability to respond to client needs.

The appointment has been made at a time when facultative reinsurance has become more crucial for insurers. Industry reports show that many companies now see it as a key tool for managing risk and capital. At the same time, the market is entering a softer phase with more available capacity.

Willis said the leadership change will help clients access broader solutions and navigate market conditions more effectively.