Prime Highlights :
- Just Eat Takeaway.com has launched an AI-powered voice assistant that lets users place orders naturally by speaking, making ordering faster and more intuitive.
- The new feature acts as a personal food concierge, helping customers discover meals and products while improving accessibility and ease of use.
Key Facts :
- The voice assistant is live on iOS and Android in the UK, supports dozens of languages, and will expand internationally in 2026.
- It allows seamless switching between voice and touch interactions and supports orders beyond food, including retail, pharmacy, and beauty items.
Background :
Just Eat Takeaway.com has unveiled a new AI-powered voice assistant designed to make ordering faster, simpler, and intuitive. The feature, now live on iOS and Android in the UK, allows customers to place orders by speaking naturally, without scrolling through long menus.
The company said the assistant helps users decide “what’s for dinner” by acting as a personal food concierge. Customers can talk through their cravings, explore new cuisines, or ask for suggestions, and the assistant responds with tailored options. It also supports orders beyond food, including retail, pharmacy, and beauty products.
The launch builds on the company’s earlier chat assistant and helps solve the problem of too many choices. With thousands of options on the app, the new voice feature simplifies the process and guides users to the right options. It understands what users want through conversation and gives clear results, even when requests are unclear.
Just Eat Takeaway.com said the technology can process intent in dozens of languages, making it flexible for a wide range of users. After the UK rollout, the company plans to expand the feature internationally in 2026.
The assistant also introduces a blended interaction model, allowing users to switch easily between voice and touch. This design makes the app easier to use for people with limited mobility or vision and reduces the need to look at the screen all the time.
Mert Öztekin, Chief Technology Officer at Just Eat Takeaway.com, said the company continues to invest in AI to improve everyday convenience. He added that the voice assistant marks a major step toward a more intuitive and inclusive ordering journey.
Headquartered in Amsterdam, Just Eat Takeaway.com connects consumers with over 362,000 partners across multiple countries. The company operates in the UK, Canada, Germany, Italy and the Netherlands, and delivers food and retail items from partners around the world.