Prime Highlights :
- The revised terms take effect on October 1, giving EU developers time to move to the updated framework.
- Apps distributed through alternative marketplaces or directly through the web will face a 5% Core Technology Commission on digital transactions.
Key Facts :
- Apple is introducing new EU app terms with alternative payment and distribution options.
- Several existing fees will be removed, while new commission rates will apply across different distribution methods.
Background :
Apple is updating its EU developer terms to offer more flexibility in payment methods and app distribution, alongside revised commission rules. The updated terms follow discussions with the European Commission and will take effect on October 1. Developers can sign the new agreement immediately.
Under the revised system, Apple will replace its Core Technology Fee with a 5% Core Technology Commission on digital transactions for apps distributed outside the App Store. The company will also remove its initial acquisition fee and store services fee.
Commission rates will vary by how developers distribute their apps. App Store apps using Apple’s payment system will face a 26% commission, while eligible developers can pay 15%. Apps using alternative payment processing will pay 20%, or 10% for eligible programmes. Web-linked purchases will carry a 15% commission, falling to 10% for qualifying developers.
Apple will also allow EU developers to offer alternative payment options alongside its In-App Purchase system. However, developers must follow Apple’s presentation rules and keep their chosen payment options for 12 months.
The company is expanding eligibility for alternative app marketplaces and web distribution, although qualifying organisations must meet financial or institutional requirements.
Apple will retain Notarization for apps distributed outside the App Store. Additional child-safety rules will also restrict web-based transactions for some younger users.
The changes offer developers greater distribution flexibility, but commission charges, eligibility conditions and compliance requirements remain under the revised framework.