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Passionfroot Raises $15 Million to Expand B2B Creator Marketplace

Prime Highlights 

  • Passionfroot raised $15 million in a Series A round led by Insight Partners.  
  • The company will expand operations in the US and Latin America.  

Key Facts 

  • Passionfroot connects B2B creators with brands.  
  • The company has raised more than $21 million to date.  

Background 

German startup Passionfroot has raised $15 million in a Series A funding round led by Insight Partners to expand its marketplace that connects B2B creators with brands. The round also included existing investors Creandum, Supernode Global and s16vc, bringing the company’s total funding to more than $21 million. 

The Berlin-based company plans to use the investment to strengthen its presence in the United States and Latin America. Co-founder and Chief Executive Officer Jen Phan will relocate to New York as Passionfroot opens a new office there. The company is also launching an office in São Paulo and expanding its team beyond its current workforce of 15 employees. 

Passionfroot said growing competition among technology companies is increasing demand for creator-led marketing. Businesses are turning to creators on platforms such as LinkedIn, newsletters and podcasts to build trust and improve product awareness. 

Over the past year, the company said its revenue increased 13 times, and it added customers including ElevenLabs, Figma, Replit, Framer and Gamma. Since its previous funding round in 2024, Passionfroot has introduced an AI-powered tool called Zest, which helps brands find creators, manage campaigns and monitor performance. 

The platform also provides a payment system that allows brands to pay creators globally while tracking campaign spending. According to the company, creators on its platform have received more than $10 million over the past 18 months. 

Passionfroot is also developing tools to measure how marketing campaigns influence AI-generated responses and brand visibility. It plans to introduce additional AI features that help creators improve content ideas and increase monetisation opportunities.